|
[in the red]
{adv.} or {adj. phr.}, {informal} In an unprofitableway; so as to lose money.
A large number of American radio stationsoperate in the red.
A rich man who
has a farm or ranch often runsit in the red, but makes his money with his
factory or business.
Contrast: IN THE BLACK. (From the fact that people who keep
businessrecords usually write in red ink how much money they lose and in
blackink how much money they gain.)
|