lose face

[lose face] {v.} To be embarrassed or shamed by an error orfailure; lose dignity, influence or reputation; lose self-respect orthe confidence of others.

Many Japanese soldiers were killed inWorld War II because they believed that to give up or retreat wouldmake them lose face.

John's careless work made him lose face withhis employer.

The banker lost face when people found out he bet onhorse races.